Michel Wittelsbach

Social Campaigns · Ad Content · Reels

Content that
earns attention Not just views. The right ones.

Social campaigns for luxury hotels, automotive brands and lifestyle — content that performs because it's built for the platform, not just for the feed.

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Featured Work

The Campaign

ONFAYA × Rixos Tersane Istanbul

Istanbul doesn’t need a filter. It needs a frame.

ONFAYA came to Istanbul with a clear brief: make the brand feel connected to the city. We filmed at Rixos Tersane — five stars, Bosphorus views and an atmosphere that naturally carried the campaign.

The focus was not just to capture a location, but to build high-impact visual assets for modern digital communication — shaped around movement, natural light, hotel details and the feeling of being there.

Client

ONFAYA × Rixos

Location

Istanbul, Turkey

Format

Social Campaign

Output

Reels · Stories · Feed

What you get

Every Campaign Includes from strategy to final delivery

01

Platform Strategy

Before we shoot, we define what the content needs to do — and where it will live. No shooting into the void.

02

Director-Led Shoot

One day. Every frame built for the platform it’s going to live on. Not a generic content day — a campaign day.

03

Platform-Ready Assets

Reels, Stories, Feed — every format cut and ready. No extra editing round, no endless back and forth.

04

30-Day Review

We look at what performed after 30 days and use it to make the next campaign sharper. Every shoot gets smarter.

Platforms

Built for Every Channel

Each platform has its own rhythm. The content is planned, shot and cut for where it will actually live — not recycled after the fact.

Instagram

Reels & Stories

Hook in the first two seconds. Hold for thirty. Every Reel is written and cut as a standalone piece of content, not a repurposed video.

01
TikTok

Native, Not Recycled

TikTok has its own rhythm. I don’t repost Instagram content — I shoot and cut specifically for what works here.

02
YouTube & Web

Longer Formats

60–90 second edits for YouTube Shorts, website hero sections and campaign pages. Content with a longer shelf life.

03

Social Portfolio

See all social work

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How it works

From Brief to Published

01 Step 01

Strategy Call

We talk about your brand, your audience, and what you actually need the content to do. If we’re not aligned here, we don’t shoot.

30 min · Free
02 Step 02

Campaign Shoot Day

One day on location. Every frame built for the platform it’s going to live on. Natural light, real moments — no generic content-day energy.

1 day · All formats covered
03 Step 03

Edit & Deliver

All formats edited and delivered within 5 working days. Ready to post — no extra steps, no waiting around.

5 days · Ready to publish

Michel Wittelsbach

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